Market Access
- Apr 23
- 1 min read
Updated: Apr 30
Situation: The import of dairy protein for use in Korean yogurt and ice cream production was limited due to restrictions.
Challenge: How to encourage deregulation that would allow greater use of dairy protein as an ingredient thus increasing market demand.
Our Approach: We worked with the client and the U.S. Embassy in Seoul, providing white papers, technical information and foreign government (U.S. and Japanese) regulations as well as the CODEX standards regarding the use and application of protein in yogurt and ice cream.
Outcome: Korean regulations were amended and the definition of yogurt and ice cream revised to allow greater use of whey protein. As a result, import of whey protein increased more than 50%.
