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Regulatory Affairs

  • Apr 23
  • 1 min read

Updated: 3 days ago

  • Situation: A multi-national company’s pesticide was banned in Korea after it was found to have been used by several people to commit suicide.

  • Challenge: The ban was pushed and supported by a particular Korean consumer group which made it more difficult for the government to amend the regulation.

  • Our Approach: We identified the pressure points governing the regulation and approached them (National Assembly and the consumer group) with scientific information and position papers regarding the product.

  • Outcome: The regulation was amended and sales ban was lifted thus generating a US$120 million market.

 
 
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