Regulatory Affairs
- Apr 23
- 1 min read
Updated: 3 days ago

Situation: A multi-national company’s pesticide was banned in Korea after it was found to have been used by several people to commit suicide.
Challenge: The ban was pushed and supported by a particular Korean consumer group which made it more difficult for the government to amend the regulation.
Our Approach: We identified the pressure points governing the regulation and approached them (National Assembly and the consumer group) with scientific information and position papers regarding the product.
Outcome: The regulation was amended and sales ban was lifted thus generating a US$120 million market.



