Corporate PR Ahead of Market Entry

• Situation: When this British pioneer in online grocery technology was expanding its global presence, it saw Korea as a priority market, where advanced but labor-intensive e-commerce operations presented an opportunity for automation-led efficiency gains.

• Challenge: Korean e-commerce was already dominated by strong local players, and awareness of the company’s differentiated technology was low. 

• Approach: Insight designed a focused, pre-entry corporate PR program centered on selective engagement with top-tier business and technology media. This included feature pitches and executive interviews.

• Outcome: Leading Korean media published in-depth, highly positive features positioning the company as a superior technology partner to local players. The coverage directly supported partner engagement and negotiations. The company then entered the market through a high-profile strategic partnership.