Corporate PR Without Local Operations

• Situation: Grab, Southeast Asia’s leading O2O platform, had a strong regional presence but no operating business in Korea, where mobility awareness centered on KakaoTaxi following Uber’s exit.

• Challenge: Grab sought visibility among Korean investors, financial influencers, and technology opinion leaders despite having no immediate market entry plans or local operations.

• Approach: Insight designed an ongoing corporate positioning program focused on credibility and thought leadership. We issued regular press releases and facilitated executive interviews with top-tier business, financial, and general news media, targeting both financial reporters and tech correspondents. As Grab expanded beyond ride-hailing, we reframed the narrative around “mobility” and positioned the company as Southeast Asia’s first home-grown technology success story.

• Outcome: Grab achieved strong name recognition in Korean financial and tech circles without a local business presence. By the time it announced the acquisition of Uber’s Southeast Asia operations, Korean media and investors were already familiar with the company and its strategy. This visibility supported successful investment and partnership engagement with Korean firms including Samsung Electronics, Hyundai Motor, SK Group, and Mirae Asset Daewoo Securities.