International PR for a Korean Financial Affiliate

• Situation: The financial services arm of a leading auto group was pursuing global expansion beyond its traditional role as a captive auto-financier, with growing overseas investments and partnership ambitions.

• Challenge: Despite strong fundamentals, the firm had low visibility in international media.

• Approach: Insight designed an international media engagement strategy focused on elevating the corporate profile. We identified priority global outlets, developed compelling story angles, conducted executive media training, and facilitated direct engagement primarily through interviews.