Pre-empting Crisis

• Situation: Insight has partnered in Korea with this high-profile global fund for 14 years, navigating various reputational challenges.

• Challenge: Recently, we the firm worried its reputation might suffer over a significant investment in alternative energy, which had failed. It feared a turbulent exit.

• Approach: We provided crisis strategy advisory, developed the crucial messaging, and implemented real-time monitoring to mitigate negative publicity that could impact the fund’s other investments in Korea.

• Outcome: We can’t take all the credit for a team effort, but together with the client comms leadership we did our part and successfully managed the narrative in a way that safeguarded the reputation and maintained investor confidence during the phased exit.